Room still empty at eight? Last minute price time
Unsold rooms tonight generate zero rupiah. This is how you sell a spare room without ruining the price.
The hotel room can't be saved for tomorrow. The empty room tonight is a lost income forever. Therefore, at Dynamic Pricing by ARBA there are rules last minute : starting certain hours at night, empty rooms can be sold cheaper.
# # Set floor price
Floor price is the lowest acceptable price, for example the price still closes the cost per room is charged. Last minute price never goes down under this number.
# # Set a clock to start
Pick a clock when the reservation for that night is usually slow down. At Dynamic Pricing, the drop clock is at 8: 00 and it can be changed to your property pattern.
# # Sell only the spare rooms
Last minute price was for an empty room that night, not all dates. Guests who order long days get a normal price.
# # Use the right channel
Last-minute guests come in all over OTA and walk-in. Make sure the new price goes straight to the canal.
Room sold at a fixed floor price is better than empty, as long as it's still closing the cost.