One Ecosystem, Many Brands: Getting to Know the ARBA Brand
Each ARBA brand is made for different property characters and guest needs. Here's a brief guide to get to know each other.
A sleepover for a work meeting has a different need for a vacation family or a student looking for a monthly boarding house. That's why ARBA doesn't use one brand for all property. Each brand has its own character and standard service, but it's all run by the same system.
ARBA
Brand core for property managed by the standard ARBA service. ARBA is the foundation of our entire hospital ecosystem and suitable for business and family guests.
ARCANOVA
A 3-to-5 star hotel with a full-service business guest and a vacation that seeks high-class comfort.
BHATARA
Resort and villa with local nuances for a quiet and memorable sleepover experience. Good choice for a family vacation.
BLACKBOX
Cabin and capsule hotels are brief, practical, and efficient for a short trip in midtown, at an affordable price.
COSSAN
boarding houses residents with professional management for daily, monthly, long term, near colleges and offices.
Ecosystem Supporters
- ARBA LAUNDRY keeping linen property clean and supporting hotel operations.
- MANTRA OS this is the ARBA Hositality Operating System with three parts: MANTRA AI, MANTRA System, and MANTRA Finance.
- CADABRA is the name of the work value ARBA that holds the whole team.
Coming Soon
ARBA also set up a new unit: ARVENT for event services, ARBA TRAVEL for travel, MY MIND TRIP for open trip packages, ARBA TRAINING CENTER for hospidity training, and MALING for the concept of F & B circumference.
Different Brand, one standard: each guest gets a well-managed experience with the same system and value.
See all brand in the view of cards on the page Our Brand.